INNOVATE08 - Brand Schizophrenia

Wow Shawn Wood on the mic! Great visual presentation, fast moving, great communication and hilarious!

Here's what I got from what he shared:

Stuff = how we tell the story through spoken or sung word on digital, web, print media etc.
We need help with stuff. How do we do more stuff? How do we do less stuff?

The Mooey principle... we let stuff become the object of our affection. The only reason we leverage technology is because of Jesus, not because of the stuff. Do we have a 'zest' for the stuff above our love for Jesus? Stuff won't change people. Jesus will. If we have it switched we have brand schizophrenia... we no longer know who we are and present different things to the people in our communities.

Some of this happens when we as a church try to be what another church is because we like what they do instead of being what God has made us to be. Be and innovate the way God has called you to be and innovate. Otherwise you might as well be in the marketplace. You end up just managing stuff.

So who are you?

[Mike Jones interruption here: If you think about it, the churches that are successful, growing and healthy are the ones who are not trying to copy what someone else has done but trying to be and do what God has called them to be and do in the community and culture they exist in.]

Brand: the aftertaste left by an emotional experience. What does your website say about you, about your brand? What about your print media, your videos, etc?

Used an illustration about Diet Coke and Mr Pibb (you'll want to get the podcast of this when it's posted if you are a church leader). He talked about thinking he was getting Diet Coke and getting Mr Pibb instead... compared that to guests coming to our churches and their experience of our 'brand'.

The challenge: don't try to be anyone other than who God created you to be.

Great talk - thanks Shawn!