Saturday, December 09, 2006

Simply Creative

Creative spark: Write down what you are trying to achieve in a sentence.

From Nigel Collins book, Think Bits: Things to Get You Thinking Creatively.


We often have great ideas that are hard to articulate and so the very act of thinking about how to say it all in a sentence makes you really concentrate and clarify your thoughts into being simple and easy to understand.

Film makers and script writers are good at this. To pitch their ideas they need to condense a 90 minute film into a sentence, especially when they're seeking finance from time-poor executives.

By making yourself write down your ideas or concepts in a sentence you are forcing yourself to clarify your thinking.

Now this isn't easy and may take time, but stick with it and it will pay enormous dividends.

Once you can state your purpose in a sentence you'll find it easier to come up with creative ideas relating to that purpose. You'll have a clear directive to give your brain.

By the way, to work well it's best to write a short sentence, not a long one.
Peace.

2 comments:

Anonymous said...

Yeesh, short sentences. Now THAT is something I'd have to work on. And let me tell you why....

JonesGardenBlog said...

Nice thought. I'll have to give that a try.